Business Studies Essay Example | Topics and Well Written Essays - 1000 words

Business Studies - Essay ExampleThe customers interested in jeans do linear perspective Levi Strauss as a brand that could be trusted. Thus, the positive customer perception is further bolstered by the obligate that the company has over the varied aspects of the apparel business that is purchase, production, marketing and sales. Besides, the company has also made healthful inroads into the new product lines through diversification, which portends a positive future. The company does has the financial resources at its governing body to be invested into new product lines and entering new markets. However, it does need to be mentioned that the strengths acquired by the company came with a ponderous price. The company did come prohibited with some product lines like the permanent press slacks, the denim dishwashing suit and the disposable sheets and towels, which did not gel with the already quick product lines and lead to considerable losses. So the company needs to avoid enterin g into such flop product lines (Adcock 2000, p. 90). This may jeopardize the blind drunk brand image of Levi Strauss and dilute customer perceptions (Reddy 1994, p. 129). ... In that sense, Levi Strauss has a viable opportunity at its disposal to garner the ascending interest of these customers by expanding into such product lines. The biggest threat that the company faces is relying predominantly on the established product lines, which may fade away soon (Gilley 2005). Besides, a less than proactive spot may give advantage to the other established competitors. Also, expanding into product lines that do not deliver the judge customer satisfaction may dilute the brand appeal of the company. Hence, the best possible way out for the company is to expand into product lines that cater to the proceeding tastes and requirements of the already loyal customer base, while desisting from venturing into lines that devil away the exiting brand reputation, while extending unwanted advantage t o the established competitors. Reference List Adcock, Dennis 2000, Marketing Strategies for war-ridden Advantage, Wiley, New York. Gilligan, Colin & Wilson, Richard MS 2003, Strategic Marketing Planning, Butterworth Heinemann, Boston. Gilley, Ann 2005, The Manager as Change Leader, Praeger, Westport, CT. Golembiewski, Robert T 2000, Handbook of organizational Consultation, Marcel Dekker, New York. Reddy, Allan C 1994, Total Quality Marketing, Quorum Books, Westport, CT. Part II. McDonalds and the Health Conscious Consumer It goes without motto that McDonalds has been a leading fast food brand not only in the US, scarcely in a more current context, the world over. However, with the consumers getting more health conscious and the adapted health trends like the rising number of obese people within the population, many of the McDonalds existing product lines that also happened to be high calorie products are